Sales teams today aren’t struggling because they’re inactive. If anything, it’s the opposite. There’s constant outreach, follow-up, and a steady flow of conversations, but the

When revenue slows, most B2B teams rely on a similar strategy…try to generate more leads.

They increase ad spend, push outbound harder, and double down on top-of-funnel activity. On paper, it makes sense. More leads should mean more opportunities, and more opportunities should turn into more revenue.

But that’s not usually how it plays out.